DMV Food Truck Association Unveils New Logo
A local food truck supporter is the winner of a design contest to create the new logo of the DMV Food Truck Association (FTA).
Peter Dovak, a 27-year-old project director at a DC venture capital company, receives a free lunch from each FTA member for his design.
“I moved to Washington from Louisville, Kentucky in 2011, and before then I had never seen a food truck,” Dovak said. “My office is smack between two popular food truck spots, Franklin Park and Metro Center, so I was introduced to them immediately and I fell in love just as quickly.”
Dovak’s bold and simple design features a food truck below a fork, spoon and star. The vibrant blue, red and yellow are colors of the DC, Maryland and Virginia flags and represent the FTA’s regional membership. The food truck’s bumpers and wheels pop out from the logo, conveying one of industry’s central tenets – mobility. The spoon and fork along with red and yellow colors signify food truck cuisine. White space carves out the shape of DC in the upper right corner, and coupled with the star pays homage to the original logo and the association’s roots.
The FTA launched the logo contest earlier this year. Dovak’s design was chosen from nearly a dozen entries.
“When it came time to create a new logo, of course we turned to the food truck community,” said Che Ruddell-Tabisola, FTA Executive Director. “We have the greatest food trucks supporters in the country. They’re always here for us: Whether it’s 100-plus degrees, there’s snow on the ground or they’re contacting their councilmembers for better food truck regulations. Our supporters are the whole reason we’re here.”
The logo is one of many new things introduced in 2014 heralding the start of a new era for the FTA, which had previously been known as the DC Food Truck Association and Food Truck Association of Metropolitan Washington. The new logo and name accompanied the hiring of the FTA’s first paid Executive Director, expanded mission, increased programming and focus on education, and greater regional presence.